Vision, Objectivity, Simplicity, Courage, Subtlety, Patience and Outlook are words we use to describe our process when developing your brand. Living in an high-context society it is important to understand that we must be intentional in our process. Maintaining consistency is an important part of the branding process and speaking to and with the correct audience is key. Once we answer who you are and what you provide, as well as who you are speaking with, we can then move on to creating how your product or service is perceived by your customers. With this step behind us, we can begin the process of creating a hurdle to success.